While slightly disappointed that Apple didn't talk about the forthcoming OS X Leopard upgrade at all, I don't know how anyone could not be impressed with the iPhone. Well, if you don't count the fact that it won't be out until June. Seriously, they've already sold one to me. Count me in.
The iPod functionality really doesn't do much for me, but I can't argue with the phone and Internet functionality. It's top notch, done right. The UI makes sense too. I was blown away.
Can't wait for the Apple TV box. That's the missing link for me in terms of the iTunes store having movies and TV shows. As long as they introduce the 720p video that it will do on iTunes along with the device, count me in for that too.